Here it is! Our brand new cover page image! After the Lunar New Year, we decided to start our post-new-year-spring-cleaning and thrash away the oranges. (old pic below)

We always wanted to inject something fun and  creative into our website and we came up with an idea of composting someone’s hand (thank you!) ,  a bottle full of magical notes. (read : Designs in Music) and a playful star wand.

It is also all designer’s dream to be able to open this bottle and drink it when they are down with creative ideas. Pretty Awesome isn’t it?

Check out our old header image (Goodbye Oranges) :

Packaging design trip to Tokyo!

Isn’t it awesome to travel to a land where pandas and tigers live in harmony in a snack packaging? Well, we were there and we want to share our experiences with you.

It is most packaging designer’s wish to go to Japan to learn about packaging design , and we are in luck – Organised jointly by IE Singapore, Singapore Food Manufacturers’ Association and Design Council Singapore, we were able to exchange views and learn from the professionals from JDP (Japan Institute of Design Promotion) and MIPRO (Manufactured Imports and Investment Promotion Organization).

Most people are wowed by how the Japanese package design are able to capture the attention of theirs and it is often strange to me that how the Japanese is able to squeeze so much information into such a small packaging yet looks good. We were there not to learn this awesome technique but to look at points that are more in-depth (You are right, Japanese are always so considerate and thoughtful and they apply that to their packaging too). Below are some of points that we thought we knew but always overlooked:

• How the packaging interacts with the contents in the refrigerator (Japanese categorized their fridge into sections, size of the product have to be around the same size as the others in the market)
• Minimizing the fuse of using the package ( Ease of flattening the box after usage, hand position when grabbing the package  etc.)
• Is the packaging able to retain it’s neat look after opening?
• Is the labels easy to peel off after usage? ( For easy recycling)

Okay we won’t bore you with more information anymore, now let’s move on to the pictures!

Our new website, oranges not included

Keeping Up With The Times. Time brings change. Today, I have a fantastic opportunity to introduce to you Mojo Media’s new face lift! The team @ Mojo is all excited to unveil not only our new website but also our refreshed identity.

I remember when web 2.0 advertising methods first became popular. I thought to myself, there’s no way I’m going to get involved with Myspace, Facebook, Twitter, or You Tube, or anything of the like. This is when I truly learned for the first time that I had to learn to be open-minded and adaptable. Even though I didn’t totally understand yet how I could benefit from using these tools, when I heard of the sheer numbers of people that are using them, I realized the vast potential. It’s hard to ignore it when you’re talking about an excess of a few million people.

Just like anything in this world, all of us agree that only with constant updates of ourselves then we can keep up to the ever changing industry. If not bit by bit, they will just get “rusty” and fall off. We have since embraced social media – Facebook, Twitter and other social networking sites – as a way to communicate our corporate messages to the world at large.

Our Old Website started back in 2008

Old and New Logo