Häagen-Dazs Cake Box

Made like no other

"The philosophy of häagen-dazs® is simple: find the purest and finest ingredients in the world and craft them into the best ice cream available. it is a way of doing business that is as demanding as it is uncommon. and it is the reason why the brand has epitomized fine ice cream for nearly half a century. Today, häagen-dazs® shops are an international phenomenon with more than 700 locations in more than 50 countries."

- häagen-dazs® .com

Sustainability Challenges

Facing ongoing challenges of having too many boxes for different items, häagen-dazs® is looking for a solution - a box that can be of multiple usages. Häagen-Dazs® truly cares and is ready to go to great lengths to offset their carbon footprints By doing this, they are targeting at using the same boxes both to store cakes and gateos. In order for the idea to be realised, Mojo Media's design team developed a simple solution that allows the two different sizes of boxes to use the same inner inlays thus cutting down materials usage. A clear acetate film is positioned on top of the boxes so the contents can be clearly seen. They can be easily folded and stack up to save room.