Mandrake Medical - Wellness From Within

How can we alter consumer's traditional thinking? And how can we introduce freshness into a traditional industry and still be able to capture the attention of the older consumers? These are the questions that surfaced when Mojo Media started the challenge of creating Mandrake Medical's new TCM packaging and identity.

Mandrake Medical: opening the new market

Being a new brand in the industry, they are fully dedicated to bringing the best of ancient Chinese medicinal knowledge and innovative Western expertise to consumers in Singapore and beyond. With the vision to expand into the Asia-Pacific and establish themselves as a market leader, they aim to blaze a new trail in TCM products.

The combimation of Fresh and Old

The brief was idealistic... Mandrake's main aim is to break into the traditional chinese medicine industry and also capture the younger consumer's attention.

The opportunity was to build on the trust and accessibility of the brand, but add an extra benefit. Driven by the idea of 'Wellness From Within', Mojo Media created a visual metaphor representing fresh foreground with a touch of traditional background.