Refreshing The Iconic Beverage

The 60 years brand

A traditional Chinese health drink, Three Legs Cooling Water is over 60-years-old brand consumed by millions of people in South East Asia. It is also one of the pioneers to introduce relief of body heatiness beverage to the market.

The essence of fresh design

When Wen Ken evaluated one of its venerable brands, it decided that it needed for the packaging to be more relevant and refreshing for today’s younger consumer without damaging its high-quality, traditional brand image. With it's market target ranging from the young to the old, Mojo Media's mission is to refresh the design yet not losing it's identity to a 80 years old consumer..

Appealing to a new generation is not always easy for an old brand that has become used to marketing to the older generation. It was determined that the Three Legs brand needed brilliant colors and rich graphics to continue its distinctive design essence while at the same time introducing new visual looks that would appeal to its new younger audience.

In the end, the traditional feel was maintained and the new look was established transmitting modernity yet not losing authenticity.