Spice Up Your Bite!

Hai's wants to spice up their image at the 17th Food & Hotel Asia 2010 event at Singapore Expo, the much anticipated event of the year. FHA brings consumers a myriad of food and hospitality products from around the world.

Hai's and Food & Hotel Asia
Having taken part of numerous FHA events, Hai's had maitained its exclusive presence and asserting itself within highly competitive food industry. For this year, they are lauching their new Hai's Premium Sauce collection. That is the reason why Hai's entrust Mojo Media with this project, to show a different face of chilli to Asia.

Spice Up Your Bite
Mojo Media designed a whole range of materials for the event - Vehicles, Brochures, Event Tees, Food Labels and the star of the event - The Hai's Premium Collection Box. Analyzing the bond between each of the materials for the event, Mojo Media wanted consumers to be ready to invoke the power of the chilli, to feel the strong aroma on their taste buds. With information and sample packs inside The Hai's Premium Collection Box, It served not only as a package to generate interest for new consumers but also something that they can bring home to try.