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Spicing up Hai’s with fiery design

Hais Spice Up Your Bite Box

The Challenge

Hai’s came to Mojo Red wanting to spice up their image at the 17th Food & Hotel Asia 2010 event at the Singapore Expo. This much-anticipated event would bring a myriad food choices and hospitality products to consumers, and Hai’s expected this to be the perfect platform to showcase a new, refreshed image.

Hai's and Food & Hotel Asia: A Significant Presence in the Food Industry

Hai's already had a significant presence in the FHA event, and had maintained its exclusive presence within highly the competitive food industry. On the cusp of launching their new Hai's Premium Sauce collection, Hai’s wanted to bring a new face to the industry in Asia.

The Solution

Mojo Red designed a whole range of materials for the event, including vehicles, event brochures, event T-shirts, food labels, and the main attraction: the Hai’s Premium Collection Box. Our team analyzed the way in which event attendees would interact with each of the materials, and developed the optimum balance of elements to give customers the feeling of the aroma and taste of chili. The Hai’s Premium Collection Box showcased product samples and product information, generating interest and allowing customers to bring home and try the products.

The results was an interactive and engaging set of collateral which invoked the Hai’s brand image while highlighting a brand new product.

Hais Spice Up Your Bite Box Hais Spice Up Your Bite Box Hais Spice Up Your Bite Box Hais Spice Up Your Bite Box Chef LT showing off his skills Hais Vehicles Hais Vehicles Do you have an assignment you'd like to discuss with us? Coffee is on us! Feel free to email us or use the web form and we can take your project further from there. Click here to go back to the top.